Dec
18
In an article called “Staying Informed Without Drowning in Data.” It was actually completely unexpected and quite a surprise - we’ve been keeping things quiet on the ReadBurner front for the past month or so, though we have a few things brewing that we’ll hopefully be able to announce shortly.
Also, despite all the forecasts (and evidence) that print media is dying, anecdotally, I would have to say the pull of The New York Times is still huge. Each time I’ve been mentioned (I’ve been quoted a few times previously for Mashable-related stuff), someone random gets in touch to let me know they saw me there. Can’t exactly say that for any blogs, yet.
On the other hand, the mention added only a marginal amount of traffic today. That’s probably because The NYT website didn’t actually link to the sites they mentioned in the article - a policy that a lot of newspaper sites need to change.
Nov
25
I recently reviewed a service called StickyFan on Mashable. The basic idea is that you can upload an image and have it turned into either a life-sized cutout to stick on your wall, or into a poster. It’s designed mainly for parents and their child athletes, but, since I’m not a child athlete nor the father of one, I decided to just get one of myself. I’ve placed it over my bed:
And here I am with my StickyFan:
At some point, I think I might regret having put this on my wall, but for now, I’m incredibly amused by the whole thing. And, if you actually do think this would make a good gift for your kid as opposed to a gratuitous display of self-love, I can add to my earlier review that the product itself is quality - it was durable and didn’t come close to ripping or getting stuck on itself when applying to my wall.
Sep
19
Just a quick update to let you know that I’m headed to Las Vegas for BlogWorldExpo with a few other members of the Mashable crew. Give me a shout if you’re going to be there … DM on Twitter is probably the best way to get in touch 
Aug
19
Tonight we’re holding the draft for Fantasy Football 2.0, the initiative I launched a few weeks ago in hopes of finding a league to play in despite working out of my desolate lone office in the middle of nowhere. I’m pleased to say we were not only able to find 10 great players who work in the social media space, but also get all of our money pooled so we can make a donation to the charity of the winner’s choice at the end of the season. Aaron has the full roster and charities we’re playing for over on his blog.
We’ve also got 6 additional people who would like to play - so, if this idea appeals to you and you haven’t spoken up yet, just leave a comment. I’m happy to organize a second league if there are enough people.
This was definitely a bit outside the box for me, as I’m not known to be the organizational type and tend to just go with the flow, at least when it comes to extracurricular activities. But hey, I really wanted to play fantasy football this year, so I did something about it :) Can’t wait for the season to get started …
Aug
13
This story is the definition of things coming full circle. I was first introduced to Louis Gray in not the friendliest of ways, when he blasted Mashable’s (the blog I edit) attribution policies. Ironically, the story that sparked that post was one about ReadBurner, a company where I’m now part owner!
While I won’t re-visit all the back and forth, Louis’ post actually became the impetus for what has become a great (and now official … keep reading) relationship. In the days that followed his post, we (at Mashable) updated our attribution policies, and in the months since, I think have generally moved in a very positive direction editorially, both in terms of how we source our stories and our overall quality, reader engagement, and relationships with other bloggers. I discussed these “lessons learned” in a post a couple weeks ago.
Moving onto the news of the day, I’m super excited to announce that Louis is joining ReadBurner in an official role as an advisor. Louis has followed the emerging RSS/aggregation space as close as anyone, and his daily insight into the products and innovations taking place there have been invaluable to us. Having him in our pocket now as we craft our product and test our ideas over the coming months will be a huge asset.
Louis has posted more details about the new relationship on his blog, and you can tune in live tonight to our weekly podcast @ 10pm ET/7pm PT to chat about the news with both us and Louis.
Adam Ostrow is a new media entrepreneur, consultant, and commentator. As Editor in Chief at Mashable, Adam is responsible for the editorial management and direction of one of the most widely read blogs in the space, with more than 175,000 RSS subscribers and several million monthly viewers. Mashable is at the forefront of covering the latest technologies, trends, and individuals that are driving the current evolution of the Web.
In addition to his work at Mashable, in March, 2008, Adam acquired and became CEO of ReadBurner, a news aggregator that analyzes what people are sharing with their social networks on a variety of services to determine the best content across the Web. The site has been covered on leading industry publications including VentureBeat, ReadWriteWeb, Webware, and many more.
Previously, Adam was co-founder of one of the earliest and most successful online blogging communities: MindSay. Since launching in 2003, MindSay has registered nearly 200,000 users who maintain blogs, upload photos and videos, and interact with friends by utilizing the site's social networking features.
Adam is a graduate of The University of Maryland, from which he holds a B.A. in Journalism and was awarded Most Outstanding Senior in the school's prestigious Hinman CEOs program. Adam has been frequently quoted by mainstream media, including mentions in The New York Times, BusinessWeek, and ComputerWorld.